Hashtags for Twitter Success
by Mike Hallaron
Hallaron Public Relations
I was emailing a client this morning and educating her about tweeting and how to better use her company’s Twitter account for favorable marketing results. In addition to having her tweets crawled by Google and building search engine ranking, I explained she can attract more followers by posting news, briefs, comments.. even retweeting other tweets from those she follows.
Track Social Media Campaign with Excel
Track Social Media Campaigns from Inside Microsoft Excel
from Mashable.com
Social media monitoring company RowFeeder has launched an analytics solution that gives marketers and brands the ability to monitor and measure social media data from inside Microsoft Excel.
“The reports are designed to appeal to marketers managing and tracking multiple campaigns.”
On-Domain Business Blogging is Best for SEO
By Mike Hallaron
HallaronPR.com and MH1webdesign.com
If you follow our business blogs for web design, social media, or public relations you know I am a big advocate of using business blogs to create useful content and important backlinks to your website. The number of customers or other blog followers is slightly irrelevant because we are more concerned with the search engine crawlers indexing the blog content and noticing the rich backlinks taking them back to your company website. In a nutshell, that is where the value of blogging comes into play from a SEO/marketing perspective.
Easy Formula for Getting Local PR
by Mike Hallaron
Social media and other Web-based PR tools have changed how businesses go about publicizing their good news. However, there is an easy formula that will help you get your story covered by local media outlets. You just have to know how to play the PR game. Our friend Jay Ehret at www.themarketingspot.com recently made a short video discussing his formula for PR success with local newspapers, magazines, TV, and radio. Jay is an expert with small business branding and marketing based in Waco, Texas.
